Sony Mobile Communications Announces New Operational Structure
and Reduction in Workforce
Sony Mobile Communications AB ("Sony Mobile")
today announced that it is altering the global operational structure of its
development sites in Tokyo, Japan, Lund, Sweden and Beijing,
China. In
October 2012, Sony Mobile will move its corporate headquarters and certain
other functions from Lund, Sweden, to Tokyo,
Japan. Sony
Mobile has also redefined the roles and responsibilities of each major
development site to leverage the strengths of each respective site. These
measures aim to enhance operational and development capabilities of Sony Mobile
such as time to market efficiency, streamline supply chain management and drive
greater integration with the wider Sony group.
"Sony has identified the mobile business as one of its
core businesses and the Xperia™ smartphone portfolio continues to gain momentum
with customers and consumers worldwide," said Kunimasa Suzuki, President
and CEO of Sony Mobile. "We are
accelerating the integration and convergence with the wider Sony group to
continue enhancing our offerings, and a more focused and efficient operational
structure will help to reduce Sony Mobile's costs, enhance time to market
efficiency and bring the business back to a place of strength."
In relation to the operational structure changes, Sony
Mobile plans to reduce its global headcount by approximately 15 percent
(approximately 1000 personnel, including consultants) throughout the financial
years of 2012 and 2013 (i.e. by the end of March 2014) as the company seeks to
increase operational efficiency, reduce costs and drive profitable growth.
Today Sony Mobile filed a redundancy notification
("varsel") with the Swedish authorities to notify them that the
company expects around 650 employees across a number of functions at Sony
Mobile in Lund
to be affected by job closures. The
remaining headcount reductions will be primarily consultants in Sweden. Lund will continue to be
an important strategic site for Sony Mobile, with the main focus on software
and application development.
Sony Mobile is a wholly-owned subsidiary of Sony
Corporation, following Sony Corporation's acquisition of Telefonaktiebolaget LM
Ericsson's 50% stake in Sony Ericsson
Mobile Communications AB, completed on February 15, 2012.
"Sony" is a trademark of Sony Corporation.
"Xperia" is a trademark of Sony Mobile Communications. All other
trademarks or registered trademarks are the property of their respective
owners.
For more information, images and videos please visit:
pressreleases.sonymobile.com
Sony Mobile Communications, Global Communications & PR
department
About Sony Mobile
Communications
Sony Mobile Communications is a subsidiary of Tokyo-based
Sony Corporation, a leading global innovator of audio, video, game,
communications, key device and information technology products for both the
consumer and professional markets. With its music, pictures, computer
entertainment and online businesses, Sony is uniquely positioned to be the
leading electronics and entertainment company in the world. Through its Xperia™
smartphone portfolio, Sony Mobile Communications delivers the best of Sony
technology, premium content and services, and easy connectivity to Sony's world
of networked entertainment experiences. For more information
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